Chris are you advocating for people to be able to celebrate as they like or are you saying baseball should actively encourage creating "heels" like WWF?
I'm cool with most outward celebrations in baseball, and would like it if players in general were a bit more animated, but I do think there is a line where it goes from celebrating your success to showing up the opponent. Bautista is constantly on the wrong side of that line, IMO.
I think at the minimum, MLB should not discourage personality. And that they should encourage the players to police themselves.
I don't think personalities should be manufactured. Allow the players to be themselves.
I'll take it a step further, with a debate we've had before. My normal opinion has been that I don't think players should be on Twitter, etc. That they should go the Bull Durham route, and say nothing but dumb cliches.
While that personally appeals more to 'me', I think the game is probably better served by players having that interaction with fans, not being robots, and saying what's on their minds.