Phoenix Suns will begin broadcasting their games for free on over the air channels and streamed online starting this summer with the WNBA's Mercury.
I don't really care about the NBA, but the Suns just became my favorite NBA squad!
Seriously, I think there is something to be said for exposing your product to a broader audience to build interest. Long term interest. Getting kids to see it more, because they turn in to viewers, ticket buyers, apparel buyers, and advertising eyes potentially for life. Sacrifice some short term wind-fall money for a bigger long-term base that is more likely to sustain for many decades.
So glad to see, whatever the motivation might be, a franchise giving this methodology a chance. I don't think the NFL is doing itself long-term favors as they move some games to single streaming services, and MLB with their Apple TV games or whatever... I haven't watched a single game broadcast in that fashion the last few years. Yes, they're all making a mint right now, no question. What's it going to look like in 30 or 40 years though when the next generation maybe grew up without seeing the product as much?
"...Ishbia is deep-pocketed, and after studying the matter for months, he said, and consulting with the NBA, he decided to forgo the larger guaranteed money and enter into a partnership with local over-the-air stations. He said he sees it as a long-term investment. Suns and Mercury games could be available to more than 2.8 million households throughout Arizona. His bet is that more eyeballs, over time, will lead to more revenue..."
The estimate is that the new setup will basically add 2 million MORE potential sets of eyes in Arizona to the viewer pool for every game they play / broadcast this way. Over triple the 800,000 or so that they were on pace to have access to before.