BTW, somewhat related, but I was in Los Angeles about six years ago when the Terps were in the NCAA tourney and I had to find a bar to watch their 12:35 EST start (this was before CBS aired every game). Man, was it weird sitting in a bar at 9:30 in the morning drinking beer watching live sports.
If I ever move west (which I want to do eventually) I'm not sure I'll ever get used to NFL games at 10 am. Then again, my cousins who live in San Diego can't believe that late baseball games start at 10:30 pm out here "when do you sleep?"
It was kind of nice when I lived in Colorado and woke up to NFL games for the most part at 11 AM. Only thing I disliked was College GameDay coming on at 7 AM.