"We will not try to compete with the NFL at all," said CEO Jaime Cuadra after adding Biletnikoff and James Bailey, an executive for the Cleveland Browns and then the Baltimore Ravens for 21 years, to the USFL's board of advisers. The board will be responsible for guiding USFL management on various areas of operations, eventually focusing on a search for the league's commissioner.
"We will play in markets where there are no NFL teams or major league baseball teams. It's a league for guys who are on the bubble for making NFL teams, and we will have complete open access for the NFL. We want to build a model that is sustainable."
The USFL is looking at a 14-game season from March until June in eight cities. Its players would then be free to join NFL clubs at their training camps.
All player and coach contracts will be owned by the league, with salaries not approaching anything the NFL offers.
Cities currently being considered are Portland, Ore.; Salt Lake City; San Antonio or Austin, Texas; Columbus or Akron, Ohio; Oklahoma City; Omaha, Neb.; Raleigh/Durham, N.C.; Birmingham, Ala.; and Memphis, Tenn.
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Thoughts on the business plan for the new USFL?