CBS Sports: Three-fourths of an NBA season is enough; let's stop here
The fact is, there is too much NBA regular season. The final 20-25 games are a bore fest, and worse, they come at a time when the nation's eyes turn to college basketball. The incredible success of March Madness is proof alone that watching paint dry is more interesting than NBA regular season games in March. The NCAA has taken immature, unfinished "student athletes" (LOL) playing a game that barely resembles basketball and turned it into something that captivates a nation. Seriously, strip the NCAA tournament of its made-for-TV drama, its seedings and rankings and Cinderella stories, turn the volume down on your TV, and what do you have? Bad basketball.
If the world's foremost professional basketball league can't compete with that in March, it's time to re-evaluate things.
One of the unintended benefits of the 2011 lockout was seeing that the sky didn't cave in when the NBA played a schedule reduced from 82 to 66 games. In many ways, a 20 percent shorter regular season in terms of the number of games was perfect. Every game, and every stretch of the season, had more urgency packed into it. Those final 16 games weren't needed to determine which 16 teams were deserving of advancing to the postseason; the only race that might've turned out differently with an 82-game schedule involved the final two spots in the West, where Dallas and Utah beat out Houston by two games and Phoenix by three. And with fewer games, there was more urgency.
The biggest obstacle to shortening and spreading out the NBA regular season is, you guessed it, money. By losing 20 percent of the season in 2011-12, the players and owners theoretically lost 20 percent of the revenue. As it turned out, though, by starting the season on Christmas Day, the league actually suffered only a 10 percent decline in revenue because it was able to negotiate keeping the full rights fees from its broadcast partners. Still, that was a one-time deal and 10 percent of what is now a $5 billion pie is nothing to sneeze at. The next broadcast and digital rights agreements are under negotiation now and will kick in with the 2016-17 season. What better time to discuss how best to package the product that the NBA is selling?