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#1 BSLChrisStoner



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Posted 17 January 2014 - 06:43 PM

Yahoo: Bigger than Hulu?



The only thing gamers like to do more than play games is watch other people play them.


That’s the takeaway from data just released by Twitch, the popular streaming service embedded in the PlayStation 4. It’s been around much longer than Sony’s console, initially launched as a spin-off to streaming site in 2011. Since then, the privately-held company has raised over $40 million, and for good reason: people are into it, big time.


On Thursday Twitch announced that by the end of 2013, over 45 million monthly unique viewers were watching an average of 106 minutes per day -- or 12 billion minutes per month -- of Twitch content. That’s an increase of 25 million monthly viewers since 2012, but more impressively, it makes Twitch even bigger than the likes of Hulu, which as of July 2013 was reaching about 30 million unique viewers per month.


Its integration into the PS4 has brought in hordes of new users; over 20% of Twitch’s 900,000 broadcasters were streaming from Sony’s console. Microsoft’s Xbox One will be adding the service in a future update.

To put the company’s success in perspective, Twitch is enjoying more prime time eyeballs than MTV, SyFy, AMC and TNT. Crucially, over 75% of its audience is between 18-49.

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