CNBC: NBA can shift the balance of power in media with its next rights deal
https://www-cnbc-com...ights-deal.html
The National Basketball Association is eyeing a potential $75 billion for its next media rights deal once the current one ends after the 2024-2025 season — and $100 billion wouldn't completely be out of the question. Either sum would be a blockbuster jump from the $24 billion combined deal the NBA signed with Disney’s ABC/ESPN and Warner Bros. Discovery’s TNT in 2014. The huge wild card this time around is the emergence of streaming, CNBC notes, with negotiations expected to heat up as Google's YouTube TV, Amazon, Apple and Netflix enter the fray.
- Preliminary discussions are happening with NBCUniversal, YouTube TV, Amazon, Apple and Netflix, CNBC reports, citing anonymous sources. But the official negotiation window opens in April. The NBA is said to want a maximum of two or three partners.
