In Bill Simmons's mailbag from the weekend, he addressed this and offered the following:
http://www.grantland... ... ck-mailbagQ: Hey Sports Czar — what's your fix for NFL kickoffs? You can't run for Sports Czar if you are sitting this one out.
— Jeremy, Omaha
SG: We can't get rid of kickoffs entirely, right? For such a violent sport, we can't suddenly start picking which violent parts make more sense than others. At the same time, this seems like a good chance to tweak the sport so there's more incentive to go for touchdowns instead of field goals. Why? Because fans perk up when they hear the words "fourth down and they're going for it!" and lose interest when they hear the words "and here comes [fill in any kicker] to try a field goal." So, what if we tweaked the rules …
• No more kickoffs to start the first and third quarters. Instead, each team gets the ball on the 25-yard line and we go from there.
• After any successful field goal, you kick off from your own 25-yard line.
• After any touchdown, you kick off from your own 40-yard line.
The end result (hopefully): fewer field goals, more touchbacks, more "fourth down and they're going for it!" situations, and (most important) more decisions that will get screwed up by mentally overwhelmed coaches and eventually turn into comedic fodder!
Let's apply the revamped rules to a game situation. It's Sunday night and San Diego is playing Philly. The Eagles are trailing by four points with seven minutes to play. They're on San Diego's 22-yard line. It's fourth-and-four. If they make the field goal, they're still trailing by one, and they have to kick off from their own 25 (conceivably, giving San Diego excellent field position to finish off the game). But if they get the first down? Better chance of scoring the go-ahead touchdown coupled with an overwhelming chance of a touchback kickoff (and San Diego starting their next drive from their own 20).
So what would Andy Reid do? (Thinking.) Well, he'd waste a timeout to think about it — and if he could waste a timeout by challenging the previous play, then spend a second timeout to think about fourth down, even better. Then he'd probably decide on kicking a field goal because that would be the dumbest move. Then we could poke fun at him the next day for the entire sequence. See what I mean? We need more decisions in football; there's just no downside. We win anytime Andy Reid, Norv Turner, Mike Smith or whoever has to make a decision with multiple variables in the spur of the moment.