BSL: 5 ways The Athletic’s sale to the New York Times might benefit subscribers

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#1 BSLJoeLucia


    Sports Media Analyst

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Posted 10 January 2022 - 03:19 PM


Hello after a long few months....


So, The Athletic (finally) sold to the NYT for half a billion. For now, it'll be business as usual. I speculated about possible benefits for subscribers in time, including narrative podcasts, a renewed emphasis on video docs, deeper investigative dives, and maybe even games. Curious how the inevitable subscription bundling/deals will work, too. There's gotta be something there, even if it's not "a dollar a month for a year!" or whatever.

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