The Jets do appear to be a QB away from being a serious contender, imo. They already have a good defense. Their running game suffered because they lost Breece Hall midway through the season. They have decent receivers. They remained in contention until late in the season despite getting awful QB play from a combination of Zach Wilson, Joe Flacco, and Mike White.
My question is for the amount of money you spend on Lamar Jackson, does he move the needle that much more than say, Derek Carr? Does he fit the Jets offense, or do they customize it the way the Ravens did? Clearly he would be the big splash QB they want, I just don't know how much more bang you get with Lamar vs. someone like Carr who would be cheaper and cost a lot less in draft capital.
But the x-factor is the owner up there has said they will do whatever it takes to fix the QB position and that usually leads to doing something stupid like Cleveland and handing out a record breaking, fully guaranteed contract.