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BSL: Spotify’s rumored interest in buying The Ringer...


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#1 BSLJoeLucia

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Posted 23 January 2020 - 09:19 PM

BSL: Spotify’s rumored interest in buying The Ringer would cut another middleman out of podcast creation
https://www.baltimor...dcast-creation/


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#2 SBTarheel

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Posted 23 January 2020 - 09:23 PM

Been a fan of Simmons since the Page 2 days, really amazing that he's come this far. Self made, and now looking at a $200 million payday. Fantastic. 

 

Great piece, Joe. 


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#3 mweb08

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Posted 23 January 2020 - 11:01 PM

I recall the talk of Simmons' and Grantland not being able to generate much money.

Pretty funny, now.
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#4 Nigel Tufnel

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Posted 05 February 2020 - 10:08 AM

This morning we announced that@spotify is acquiring The Ringer. Couldn’t be more excited to work with
@eldsjal and his phenomenal team.
 
More details to come down the road... but @ringer will remain@ringer in every respect. They appreciate what we do and they want us to be us.


#5 Adam Wolff

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Posted 24 February 2020 - 03:16 PM

I recall the talk of Simmons' and Grantland not being able to generate much money.

Pretty funny, now.

 

I think ESPN was pretty behind the curve when it came to understanding how they could monetize podcasts. They're not alone in that, but Simmons not only proved that you can monetize that medium, it's super valuable, just like all content seems to be right now. 

 

Hope Spotify doesn't eff up what the Ringer has built.


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#6 BSLMikeRandall

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Posted 24 February 2020 - 08:53 PM

Can someone more tech savvy answer this? If Spotify acquired the ringer, will I not be able to download their podcasts on iTunes? Will I need a Spotify account which I think is a subscription?
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#7 DJ MC

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Posted 25 February 2020 - 09:19 AM

Can someone more tech savvy answer this? If Spotify acquired the ringer, will I not be able to download their podcasts on iTunes? Will I need a Spotify account which I think is a subscription?

 

I would assume that they would still be available widely, but there would be some kind of enhanced experience if you use Spotify, and probably even more with a subscription.


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#8 Adam Wolff

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Posted 25 February 2020 - 04:42 PM

They've already done a few Spotify exclusive things, like the new podcast with Chris Ryan and Chuck Klosterman. I could see more things like that. Or episodes exclusive to Spotify, like they did with The Rewatchables on Luminary last year. 


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