http://www.businessw... ... ng-schools
My suggestion: Conference USA
All kidding aside, I just don't think this is a good idea. Obviously it's not an eastern conference anymore, but I think you lose a lot of your brand power if you change a new name that better fits the geography of the conference.
EDIT: http://m.espn.go.com...yId=8351277
Looks like they're keeping it.