Got steaks from Trueth's this weekend.
Ribeye was $15/lb and tenderloin was $19/lb. So about $5-6 more than I can get USDA choice for at the grocery store when on sale. About equal to non-sale prices. Ate the ribeyes Friday night and the filets on Saturday.
I don't know what grade equivalent the beef was, they don't post that at their counter and it was too crowded for me to be able to chat with the butchers. But I thought both the ribeye and the filet were noticeably better than the USDA choice is when I get it from the grocery store or BJs (and I think the USDA choice at the grocery store is noticeably better than "ranchers reserve" or whatever non-graded beef they sell for a buck or two less per pound). The ribeye had beautiful pieces of fat in them that were absolutely delicious, if you like that part of a ribeye (my wife doesn't, so I get to eat hers!). The filets were very tender, you never get a ton of flavor in a filet but they were good.