We disrupted the razor industry by accident!
In November 2011, we were on a business trip and our airline lost our luggage. We had an important meeting the next day and went to a nearby drugstore for replacement razors and toiletries. We were shocked that razor cartridges cost $34.99 for 8 cartridges. We decided that we had to do something about it!
We spent a year researching razors and discovered that Gillette, the monopoly-like giant of the razor industry, has been burning consumers with outrageous prices for decades. We figured that if there ever was an industry in need of disruption, it was the razor industry!
We went on a global search for a razor manufacturer with the best shave for the best price. We learned that the best razors are made right here in the USA. In fact, made in America represents the highest quality razors similar to how made in Switzerland represents the highest quality knives.
We partnered with the oldest and most respected razor manufacturer that has been making high-quality razors in the USA since the 1800s. We worked closely with them to create a line of razors that are so good that 9 out of 10 of our customers rate them as good or better than the razor they were using.
With the very best razors in-hand, we now needed to meet our goal of best pricing. To achieve the best pricing, we decided to bypass drug stores and supermarkets by selling our razors online and delivering them to our customers door for free!
To a great shave!
